It's the Most Wonderful Time of the Year!

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The Greater Brockton Holiday Parade
Downtown Brockton Massachusetts

It's the Most Wonderful Time of the Year!

Saturday, November 28th 2009
10:00 A.M. - 4:00 P.M.

Don your red from head to toe
Start with a Santa hat and off you go...

Did you know?

Brockton is the home of the very first Department Store Santa? In 1890 in
our small industrial town of Brockton, on Main Street is where the history of
Santa, his red suit and a snowy white beard was created. James Edgar,
a department store owner who loved children made history by creating a
red suit from the images of a man named Thomas Nast.
It was the largest Santa gathering of the world.

In keeping with tradition, Brockton will honor James Edgar at Greater Brockton's
23rd Annual Holiday Parade. In attempt to set a new world record we invite all
folks to wear red Santa hats. Whether you are on a float, walking or viewing the
parade, make this a memorable event by donning your red from toe to head.

For More Information about the history of James Edgar, visit:
www.1stdepartmentstoresanta.com

For More Information about Downtown Brockton and the parade, visit:
www.brockton21.com/downtown

Downtown Business Association (508) 587-4322
downtown@brockton21.com

Please feel free to contact us with any additional questions or comments.

Thank You.